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LG OLED 2024 | 77 Inch | B4 series| 4K Cinema HDR | AI Sound Pro | Magic Remote | Self-lit | Gamer Dashboard & Optimizer | WebOS24 | Smart AI ThinQ
0 Star Rating ((0)) | SKU: i4ddEZkidr

Epic scale meets sleek sophistication: the 77″ Self-lit 4K OLED, powered by the α8 AI Processor with AI Sound Pro (Virtual 9.1.2), enhanced picture and audio, ultra-responsive gaming features, webOS 24 smart UX, and Magic Remote for intuitive control.

539,995.00/=

682,995.00/= Order on WhatsApp
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Product Description

A masterpiece perfected by time-honed expertise

Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.
LG OLED B4 facing 45 degrees to the left with a green and orange abstract artwork on screen against a green backdrop with 3D spheres. The OLED TV rotates to face the front. On the bottom right there is an logo of LG alpha 8 AI processor.
*Screen images simulated.
"A gold emblem of World's number 1 OLED TV for 11 Years against a black backdrop. A spotlight shines on the emblem, and gold abstract stars fill the sky above it. "
The World's No.1

11 years later,
still on top

Our reign as the world's favorite OLED continues.
*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.

What makes LG OLED AI stand apart?

"LG's alpha 8 AI Processor on top of a motherboard, emitting orange bolts of light. OLED TV with the OLED Care menu is selected in the support menu that is up on the screen. The slimline design in a side of view as it is placed flat against the wall in a modern living space."
alpha 8 AI Processor

Definitive intelligence at its core

The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.
LG's alpha 8 AI Processor barely visible amidst darkness. The AI Processor lights up green, and colorful bolts of light shoot out from it. More bolts appear across the motherboard, stretching further, and white dots like stars come into view, creating the impression of an intergalactic scene.
Below there are specification of alpha 8 AI processor compared to alpha 5 AI Processor. alpha 8 has 1.5X faster AI performance, 2.3X improved graphics, 1.8X faster processing speeds.
*Comparison is based on a conventional TV with alpha 5 AI Processor.
**Screen images simulated.

Intelligence that refines the OLED experience

"LG OLED in a modern living space displaying a musical performance on screen. Blue circular waves depicting personalization surround the TV and space. A woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull. LG OLED TV as sound bubbles and waves emit from the screen and fill the space."
AI Customization

Syncs with how you watch

A gallery featuring 6 images of hot air balloons in the sky are shown. Two images are selected. Next, a gallery featuring 6 images of people blowing bubbles appears. 2 more are selected. A black screen appears with a pink and purple loading icon. A mystical landscape appears, and refinements appear gradually from left to right.

A picture tailored to your taste

Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.
LG OLED TV in a modern city apartment. A grid overlay appears over the image like a scan of the space, and then blue soundwaves project from the screen, perfectly filling the room with sound.
AI Acoustic Tuning

The optimal audio fits your space

The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

Intelligence that's bright in any light

Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.
LG OLED TV in a modern living space in daytime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

Day

LG OLED TV in a modern living space in nighttime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

Night

AI Picture Pro

Insane realism with authentic charm


AI Super Upscaling

AI fine-tunes the resolution

After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.
A woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull.
*Screen images simulated.
AI Sound Pro

Hear every detail of the soundscape

Lifelike audio soars through your space

Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.
LG OLED TV as sound bubbles and waves emit from the screen and fill the space.
*Screen images simulated.
**Must be activated through the sound mode menu.
***Sound may vary according to the listening environment.
The words "SUPER BLACK" appear in bold black capitals. A black mountainous scene with crisp definition then rises to cover the letters, also revealing a village and sand dunes. The black copy disappears behind a black sky.

Endless contrast creates infinite impact

Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.
The Milky Way fills the night sky above a canyon scene. Above the image, "gray is not black" is written in white block capitals against a black backdrop. The screen is split into two sides and marked "Others" and "LG OLED." The other side is noticeably dimmer and lower in contrast, whereas the LG OLED side is bright with high contrast. The LG OLED side also features Discomfort Glare Free and Perfect Black technology certifications.
*Screen Images simulated.
**’Others’ refers to it as a non-glossy OLED.
***LG OLED TV panels are certified Discomfort Glare Free by UL based on the Unified Glare Rating (UGR) evaluation method.
****Verification issued when UGR is less than 22 when watching TV between 70 lux and 300 lux.
*****LG OLED display only applied to C4, B4, and CS4 was verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection standards.
A bustling city scene in the early evening with bold colors and contrast.
100% Color Fidelity & Volume

Scenes shine with lifelike colors

100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.
*LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
**Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
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